WEEK 1
Master the Art Business Blueprint & Design
Your 6-Figure Marketing Traffic Plan
DAY 1: Identify Limiting Beliefs About Art Marketing
1.1 Limiting Beliefs Identification
Action Item: Complete 12 sentences about marketing or selling your art, then review your responses to identify any limiting beliefs. Reflect on each belief
DAY 2: Understand Your Profitability Metrics & Choose The Art Business Models That Work For You
2.1 Understanding Different Art Business Models, Profitability, and How to Choose the Ones That Aligns With You
Day 2 Homework
Part 1 (Optional for those with no idea). 1) Calculate Your Fixed Costs/Month in Excel (*We get this data you might not want to share as H/W, and that's ok - we respect your privacy; use this for your own purposes.) 2) Calculate Your Variable Costs For Your Commissions, Originals, and Prints in Excel (*We get this data you might not want to share as H/W, and that's ok - we respect your privacy; use this for your own purposes.) 3) Come Up with An Ideal Profit/Month Number (*We would appreciate it if you could share this) Part 2: Review Which Art Business Models Might Work For You As Revenue Streams? 1) Review the 5 questions in the PPT Slide and have a thought regarding your business model and estimate a rough percentage of how much energy you want to dedicate to each revenue stream (E.g. 50% Print on demand 50%. Commissions; 80% commissions 20% Print On Demand) i) What’s your ideal lifestyle? Does your current lifestyle support your choice? Does your ideal lifestyle support your choice? ii) Energetic Alignment. Does the choice of your business model “light you up” energetically? Does this choice bring you joy? iii) Does your personality type support your choice of business model? If not, is it a skill you are eager to develop? iv) Does your value system support your choice of business model? v) Does your current budget/availability/existing customer list/existing art inventory support your choice of business model? 2) Ask ChatGPT Prompt 1: I am an artist: [link to website] or [insert brief intro about you] I am selling a [insert all offers & pricing range] My ideal lifestyle is: [insert your ideal lifestyle] Energetic Alignment: This artist gets his or her energy from [insert business related activities you feel energising doing]. He or she gets energy drained by [insert business related activities you feel energetically drained by]. My personality type is [insert your personality type ] My values are [Insert your value systems] My monthly marketing budget is: [insert your available budget] My goal is to generate [financial profit figure] in the next year. Which offline and online art business models are likely to suit me the best? Rank from the ones I’m most likely to be good at and I’m most likely to get sales from. Below are some examples of such business models - Commissions B2B Partnerships (E.g. Brands, Interior designers, etc.), Originals, Print On Demand Prints Products, Workshops & Teachings, Art Fairs, Licensing, Gallery Representation Optional (if you know the below) This artist’s USP and ikigai are [insert USP and ikigai] This artist’s top customer avatars are [insert top 3 customer avatars] This artist’s risk tolerance level is [insert risk tolerance level] Follow up prompts:
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DAY 3: The 12 Horsemen of Art Sales
Day 3 Homework:
Identify which of the 12 Horsemen are affecting your art sales.
DAY 4: Introduction to the Traffic System & Mix & Understand Cold, Warm, and Hot Traffic
4.1 Introduction to the Traffic System & Mix & Understand Cold, Warm, and Hot Traffic
4.2 Traffic System Mapping
Action Item:
Brainstorm and complete the attached traffic mapping sheet; if it feels overwhelming, use the provided ChatGPT prompts to fill it out in just 5 minutes or upload the PDF for ChatGPT to assist directly.
ChatGPT Prompt:
Create an online and offline marketing traffic mix plan for a one-person artist business with the goal of generating [Insert Revenue Goal] in revenue over the next year. The plan should focus on quickly attracting customers by prioritising high-value traffic channels that have the greatest likelihood of success with minimal ongoing effort. The monthly marketing budget is [Insert Monthly Budget].
Present the plan in a table or chart format, breaking down strategies for cold, warm, and hot traffic in offline, paid online, and organic online categories. Include specific recommendations for event frequency, pricing of offers, and estimated revenue projections.
DAY 5: (Advanced & Optional) The Holistic Art Marketing Plan - Online Traffic System Excel Calculation & Revenue Plotting
The Holistic Art Marketing Plan - Online Traffic System Excel Calculation & Revenue Plotting
This is quite advanced, so if you are scared by all the numbers and find it overwhelming, it's okay. Don't worry - you don't need to fill out anything now. We just want to show this to you now to help you understand holistically how paid VS organic art marketing works and how you should think of the big picture of the art business.