WEEK 1

Master the Art Business Blueprint & Design Your 6-Figure Marketing Traffic Plan

🌱 Uncover and eliminate the hidden limiting beliefs blocking your path to success, freeing you to achieve the art business of your dreams.

💰 Master the profitability game by exploring diverse art business models. Choose the ones that perfectly align with your unique brand personality, ideal lifestyle, energetic blueprint, budget, and comfort with risk — setting you up for sustainable, long-term success.

📉 Pinpoint the 12 critical reasons your art sales are inconsistent and craft a personalized action plan to resolve them in just a few weeks, so you can start seeing predictable sales flow.

📈 Design your 6-figure art marketing traffic plan for 2025, with a proven system that covers the essentials of art marketing — both offline and online. Integrate powerful paid and organic strategies to drive sales effortlessly.

🎯Unlock the secrets of audience psychology, and learn how to strategically engage cold, warm, and hot audiences, turning strangers into loyal collectors who can’t wait to buy your art.

Cold Audience: Attract new prospective customers with enticing offers that capture their attention and build desire. 

Warm Audience: Leverage your owned customer data and nurture relationships through email and organic channels to turn interested followers into paying clients.

Hot Audience: Engage your most loyal fans, increasing their lifetime value with strategies that drive repeat purchases and deeper connections.

"When I filled out the chart from the first week, I can instantly see the holes in what I'm doing marketing wise. I run a lot of Meta & Instagram ads - everything i've been doing is cold marketing. No wonder it's not working." - Gregory Malphurs

WEEK 2

Uncover Hidden Beliefs Holding Back Your Art Business & Clear Them for Success 

🌱 Clear the subconscious blocks holding you back from success in your art business. Experience a powerful mirror work exercise inspired by Zen Buddhism to uncover and break through hidden beliefs. 

🌊 Master two transformative trance techniques to calm emotional overwhelm, whether it’s from art marketing challenges or personal stress. Find your center and reclaim your peace.

🌸 Shift your mindset from “impossible” to “yes” with somatic exercises and guided meditation. Feel the change in your body and energy as you align with new, empowering beliefs.

🧘‍♂️ Silence your inner critic with two proven NLP methods, freeing your creative flow. Heal past traumas and release the hurtful voices of others, so you can create fearlessly and with confidence.

🔮 Step into your 4D future self in a powerful visualization workshop. Explore different paths and use your intuition to guide you toward your highest potential.

🔊 Unleash your authentic voice in the “Scream & Shout & Let It All Out” Workshop. Tap into somatic practices that dissolve fear and let you express yourself boldly and unapologetically.

🎧 Overcome camera shyness and boost your confidence with a 30-minute hypnosis session. Reprogram your subconscious mind for ease and charisma in front of the camera.

"I didn't realise how much power and energy I was giving to those limiting beliefs. If you don't give power to those situations and limiting beliefs, they are nothing.  It's just my attention that makes them colourful and big. If my attention is away from that, it's so small, it's just gone, it's gone." - Serena Singh 

WEEK 3

Celebrate Your Unique Voice & Tell Your Authentic Story. Align Your Values, and Build a Memorable Brand Universe.

🌟 Discover Your Ikigai: Uncover the “why” behind your creative journey using ChatGPT and a mood board method. Owning your unique voice is the #1 key to standing out in a saturated art market.

💬 Storytelling Workshop: Embrace vulnerability and learn how to speak from the heart-mind. Authentic storytelling builds deep emotional connections, making art collectors fall in love with you and your work.

🔥 22 Rapid-Fire Questions: Get to the core of your true self—beyond the “fake you” that imitates competitors. This clarity is what sets you apart in the art world.

💡 Define Your 5-Second USP: Craft a powerful Unique Selling Proposition that hooks collectors instantly, making them want to stay and learn more about you.

❤️ Uncover Emotional and Intellectual Needs: Identify the top 5 needs your art fulfills—for both you and your audience. This deeper understanding attracts aligned, passionate collectors.

📝 10 Powerful Journaling & NLP Prompts: Explore how your personal values influence your artistic choices and business decisions. Align your values with your creative and business practices for a seamless, authentic brand.

🎨 Identify Your Brand Archetype & Create a Cohesive Brand Experience: Ensure your typography, colour palette, and logo design reflect your true identity. Build a brand that resonates and leaves a lasting impression on every collector.

"For this week's exercise, it wasn't easy but it wasn't as difficult as I imagined once I tried and started doing them. I felt a bit tight in my throat as I talked like my voice was strained but I managed to do them. For the guided hypnosis, at the end when I woke up, I felt more energy and refreshed. This course is healing for me." - Sharmaine Kwan

WEEK 4

Identify & Attract the Perfect Art Collectors for Your Business

🧩 Unlock Your Ideal Customer Avatars in Minutes: Use our 6-step ChatGPT guide to reveal 10+ targeted customer profiles effortlessly, cutting out 30+ hours of tedious research and saving you time for what matters most—creating art.

🧠 Discover the Psychology of Your Art Collectors: Dive into a simple 3-step plan to uncover the emotional and intellectual desires of your ideal buyers, ensuring alignment with your own values and creating deeper, lasting connections.

⏳ 5-Minute Dream Customer Filter: Quickly identify your dream collectors and eliminate toxic prospects, saving you months (or even years) of frustration and wasted energy.

🎨 Visualise Your Ideal Collector with a Mood Board: Bring your dream audience to life and uncover potential collaborations with interior designers and luxury brands who align with your vision.

💎 Tap into the Motivations of Millionaire and Billionaire Collectors: Learn the art marketing strategies that $1-25M online art businesses use to attract high-net-worth buyers, and apply these insights to your own marketing.

📊 Gain Access to 167 High-Converting Audiences: Target exclusive, interest-based audiences of affluent visual art and photography collectors on Facebook and Instagram, tailored for high-conversion potential.

🔍 Outsmart Competitors with Niche Targeting: Use your in-depth customer avatar research to find untapped audiences on Facebook and Instagram, maximising your ad spend and uncovering new, high-value art collectors.

"I am blown away!  I have just finished your suggested customer avatar deep dive and am seriously amazed at the accuracy and detail I received. WOW. Incredibly powerful insights! I went down a rabbit hole for my top four avatars." - Sheona Hamilton-Grant & Grace Marquez

WEEK 5

Crafting Irresistible Offers That Attract High-Value Collectors

💡 Master the Art of Tiered Offers: Learn the secret system behind creating tailored offers for cold, warm, and hot audiences—used by luxury brands like Chanel and art giants like Gagosian. Discover how to align your offers with the buyer’s journey for maximum impact.

🎯 The Power of a Compelling Introductory Offer: Understand why an irresistible introductory  offer is key to growing your cold traffic online in 2024 and beyond, even with a modest ad budget of less than £50/day.

✨ Retain Your Luxury Appeal While Crafting Introductory Offers: Discover how to create enticing introductory offers that enhance, not cheapen, your brand. We’ll replicate proven luxury strategies to move seamlessly from offline to online without devaluing your artwork. (Hint: An introductory offer ≠ discounting your originals or prints!)

🎩 The Seduction Formula: Learn how to design magnetic introductory offers that attract your ideal art collectors. Uncover the sweet spot where your brand’s desires align with your customers’ deepest wants and needs.

📊 Choose the Right Offers for Your Brand: Use your unique brand positioning, personality type, energetic blueprint, budget, and risk tolerance to select the perfect introductory offers. (And yes, ChatGPT can assist in this process too!)

📋 Step-by-Step Guide to Creating Introductory Offers: Follow our detailed, ready-made templates to craft cold traffic offers with ease—like an exhibition template and journal creation guide. 

“I realized I had been limiting my vision of what my art business could truly offer. These exercises expanded my perspective, revealing a whole new world of possibilities. They helped me uncover authentic ways to monetise my art and connect with collectors on a deeper level.”— Kit Glaisyer

WEEK 6

Master Pricing & Boost Your Average Order Value

🧘 Price Your Offers Intuitively and Energetically: Discover how to set prices aligned with your intuition and energetic scale. Includes a bonus guided meditation to help you make empowered pricing decisions.

💎 Unlock the Secrets of Tiered Pricing: Learn how luxury brands use pricing strategies and apply them to your art business to appeal to different collector segments without compromising your brand’s prestige.

💰 Maximise Your Revenue with Upsells and Cross-Sells: Tap into proven tactics used by museums like Tate and top galleries like Gagosian. Use our financial calculator templates to create compelling offers that boost your Average Order Value (AOV).

📈 6 Proven Strategies to Increase Your AOV: Explore advanced techniques designed to elevate your revenue per sale and build a more profitable art business.

"I’ve taken many marketing courses before and have been successfully selling my Realist Academy courses, but I never knew how to apply that knowledge to my own art. With Surreal Digital, I’m not only learning what to do, but also why it works. Now, I can confidently apply these strategies across all my products—not just my online courses, but also my artworks. It’s been a game-changer in helping me bridge the gap between marketing theory and real-world application.” - Tereza Barnard

WEEK 7

Master Copywriting & Build High-Converting Offer Pages

💎 Luxury vs. General Copywriting: Discover the secrets of crafting tailored email copy for different offers. Learn luxury marketing techniques used by top brands like Hermès, Chanel, Christie’s, and 1stDibs to elevate your messaging.

📝 Break Down the AIDA Formula: Gain an in-depth understanding of the AIDA copywriting formula to captivate attention, build interest, create desire, and drive action.

📄 Write Compelling Product Page Copy: Master the art of direct response and storytelling copywriting to boost conversion rates for your offers. Learn how strategic copy can turn a 2% conversion rate into a 6% success.

🎣 Find Your High-Converting Hooks: Identify the key phrases and angles that capture attention and resonate with your ideal collectors.

📚 Master the Power of Storytelling: Use effective storytelling techniques across all your marketing assets to forge deeper connections with your audience and increase engagement.

"I’ve learned the power of copywriting and communication. I used to believe marketing was just selling, but now I see it as sharing value and meaning. When I connect well, people are genuinely interested because they see the value in what I do. This realisation shifted my approach, making it easier to convey what makes my art special. Understanding this has brought a sense of joy and practicality to the process, balancing artistic integrity with market appeal.” - Thomas Bosket

WEEK 8

Build & Optimise Your High-Converting Landing Pages

📄 Step-by-Step Landing Page Templates: Follow our detailed guides to create a powerful introductory offer landing page in Shopify. Adapt these structures seamlessly for any website platform you use.

🚀 Launch a High-Converting Prints' Drop Page: Follow our step-by-step guide and use ready-made templates to create a powerful landing page for your warm audiences. Attract eager buyers and sell out your limited editions fast.

🖼️ Instantly Upgrade Your Store with Luxury Interior Mockups: Elevate your online presentation with professional mockups, transforming your store from average to premium—without the hassle. Save hours of design work and captivate high-end buyers.

✅ 51-Point Website Optimisation Checklist: Ensure your website is optimised to maximise sales. Follow this comprehensive checklist to capture every potential sale and boost your online revenue.

💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.

🔍 Advanced Conversion Techniques for Landing Pages: Implement scarcity and auction mechanisms that drive urgency, encouraging buyers to act quickly and increasing your overall sales.

📊 Leverage 3 Free Traffic Analysis Tools: Gain valuable insights into your website performance. Use these tools to understand your traffic and make data-driven decisions that turn visitors into buyers.

"Surreal Digital's guidance has provided me with the necessary tools for taking those crucial initial steps in starting a business. Beyond just helping me create a website and sales funnel, their insights and expertise have been invaluable. They have demonstrated a profound understanding of the field. Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile." - João Gomes Gago 

WEEK 9

Master the New Traffic System for 2024 & Beyond: Essentials of Facebook & Instagram Ads

🎨 Offline vs. Online Art Marketing Explained: Discover the key differences between traditional art marketing (like art fairs and exhibitions) and digital strategies (IG posts, paid ads, email marketing). Learn which methods will generate the best results for your unique art business.

🚀 Why Paid Digital Marketing Outperforms Organic Reach: See why relying on organic social media alone is no longer effective. Paid ads are the fastest way to connect with ideal art collectors—87% of art buyers use Instagram to discover new artists.

🔄 Navigate the New Era of Digital Marketing (2024 Update): Adapt to the latest changes in digital marketing and rising ad costs. Learn the new strategies that are replacing outdated approaches, ensuring you stay ahead without the overwhelm.

💼 Unlock Your Art Sales Engine: Meta Ads Manager: Discover how to use Meta Ads Manager to automate your sales process, consistently turning visitors into loyal art collectors

📈 5 Must-Know Meta Ads Strategies for 2024: Master AI-powered techniques to optimize your campaigns, reduce costs, and reach your target collectors effectively, even with a small budget.

"The best explanation I've ever gotten of how the FB algorithm for ad audiences works. Thank you!" - Shea Prasad

WEEK 10

Introduction to Digital Marketing & Meta Ads Part II

🔑 Mindset Shift for Scaling with Meta Ads: Learn the key mindset adjustment that separates successful online art businesses (6, 7, and 8-figures) from those that quit prematurely.

⚖️ Stay Compliant with Meta Ads Policies: Avoid costly ad account shutdowns. Learn how to tweak your ad copy for compliance, saving you time and money.

🎨 Proven Ad Creative Strategies from Top Art Businesses: Get a complete breakdown of ad techniques used by successful 6, 7, and 8-figure art businesses to consistently drive sales.

📂 Swipe Folder: 70+ High-Converting Ads: Access examples from leading online art businesses. Use this swipe file to streamline your ad creation and boost your sales.

📋 21-Point Checklist for Evergreen Ad Content: Prepare high-converting ad creatives that you can test throughout the year, saving you time and maximising your results.

"Working with Surreal Digital was transformative. Their guidance and expertise expanded my digital reach, directly increasing interest and resulting in new commissions. By optimising my online presence, I connected with businesses and art enthusiasts in ways I hadn’t previously considered. The practical strategies provided fresh perspectives and opened doors to new possibilities, empowering me to confidently navigate the digital landscape." - Sharmaine Kwan

WEEK 11

Paid Ads Preparation For Introductory Offer 

🎯 Identify Winning Hooks in Your Ad Creative: Master the art of crafting high-converting hooks. Remember, the first 3 seconds can make or break your ad’s success.

🎨 Choose the Right Ad Format for Your Art: Learn when and how to use each ad creative format based on your art type and audience preferences.

💥 Power Ads That Convert: Create emotional storytelling ads, direct response ads, and unboxing/installation ads using our ready-made templates.

🚀 Launch 10 Ads in One Day: Use our templates to create and launch 10 different ads in a single ad set, leveraging Meta’s flexible ad feature to maximise your return on ad spend (ROAS).

📑 5 Ready-Made Ad Copy Templates: Save hours of work with customisable ad copy templates tailored for your art business. Learn how to refine them using ChatGPT to match your artistic voice.

"For the first time, I’ve found a powerful way to share my artworks and unleash change with introductory offers. This new approach allows me to share my work online and connect with collectors all over the world. I shared this strategy with my friend, the CEO of LensCulture, and he 100% agrees—this new approach will change the art world. I am fully confident in this direction" - Ernst Coppejans

WEEK 12

Launch & Optimise Your Introductory Offers

💸 Launch Your Offers on a Budget (<£50/day): Learn how to effectively promote your offers using paid ads, even with a limited budget.

🔄 A/B Testing for Maximum Profitability: Run two offer tests and use our profitability calculator to identify the most successful option.

📊 21 Essential Metrics for Optimising Ad Performance: Track the key metrics you need to scale your art business with Instagram and Facebook ads.

✅ 6-Step Checklist for Ad Optimisation: Use this proven process to analyse and improve your campaign results, ensuring you get the best return on investment.

📖 Troubleshooting Guide & A/B Testing Tips: Access a comprehensive 15-page guide with 16 A/B tests to refine your ad performance and scale effectively.

📈 Capture All 7 Touch points for Maximum Conversions: Learn how to use paid ads strategically to engage your audience at every stage of their buying journey.

"Surreal Digital met all my expectations for practically implementing marketing and selling my work. The course’s tools, like the online traffic mapping and profitability spreadsheet, helped me understand key benchmarks and where improvements were needed. I now have a clear strategy and can pinpoint exactly where the issues are, whether it’s the communication, product images, or call to action. For the first time, I’m able to diagnose and address problems effectively. It’s been a game-changer in understanding how to optimise my art business" - Thomas Bosket

WEEK 13

How to Sell Out Your 500-3k Prints & 5k+ Originals Effortlessly

💡 Proven Sellout Strategy from Top Art Brands: Learn the exact methods used by $0.5-100M/year online art businesses and hype fashion brands to consistently sell out their products. Apply this foolproof formula to your own sales.

💰 Meta Ads Blueprint: Create a high-converting Meta ads campaign tailored to your budget and audience. Use our quick 15-minute guide to launch your limited edition drop and reach eager buyers immediately.

🎯 Top 5 Custom Audiences for Art Sales: Target the most valuable customers using data-driven audience strategies proven to drive art sales.

📲 Ready-to-Use Ad Templates: Boost your ad performance with 11 plug-and-play Canva templates for Instagram & Facebook. Launch ads fast and attract collectors in just one day.

✍️ AI-Powered Copy Prompts: Write compelling, conversion-focused ad copy in seconds with our tailored AI prompts designed for high-impact results.

“Before joining Surreal Digital Academy, I struggled with selling my photography online despite having a strong presence in exhibitions and publications. Previous gallery experiences left me disheartened and unsure how to proceed with online sales. The course was a turning point—it gave me the tools and confidence to build my website, learn effective strategies, and master Facebook and Instagram marketing.

Just 3 weeks after launching my site and ads, I made my first online sales, reaching a global audience.  My most expensive photography ever sold was from my new online store. I now feel empowered, confident, and grateful for the clear, tangible results. For any artist struggling with sales, I highly recommend Surreal Digital Academy—it’s been a transformative experience that gave me the independence I needed.” - Ernst Coppejans 

WEEK 14

Email Marketing Fundamentals

📧 Offers' Email Sequence Templates: Use our plug-and-play templates to build effective email sequences that convert.

🔥 List Cleaning & Lead Nurturing: Identify your most qualified leads and nurture them into buyers of your prints and original artworks.

📈 Automate Your Email Sales Process: Implement high-converting drag-and-drop email automation flows (Welcome, Newsletter, Cart Abandonment, Customer Welcome) for seamless sales.

🚫 Fix Spam Issues Fast: Discover the #1 reason your emails land in spam and how to resolve it in under 5 minutes. Learn key benchmarks to boost your email marketing revenue.

🔄 Master A/B Testing in Email Marketing: Test subject lines, timing, design layouts, and calls to action for optimal results.

"After taking about 10 different marketing courses, Surreal Digital is simply the best. Their approach was exactly what I needed—specialised in art, psychology-driven, and far more effective than anything else I’ve tried. I now feel confident improving my shop, sending out email campaigns, and running ads. The feedback was incredibly valuable, and I’d definitely recommend working with them. It’s been the best fit for my needs as an artist." - Marlies Plank

WEEK 15

Hype Up Your Warm & Hot Audiences with Advanced Email Marketing

 🔥 Turn Warm & Hot Leads into Loyal Buyers: Discover how to craft compelling email campaigns that excite your audience and drive conversions for your limited edition drops and auction pages. Includes ready-to-use email sequence templates for instant results.

🎨 Leverage Proven Tactics from Viral Fashion Brands: Apply advanced email marketing strategies used by hype brands like Supreme and MSCHF to sell out your high-ticket art pieces effortlessly.

📧 Engage Your Leads with Best Practices & Content Ideas: Keep your warm and hot audiences eager to buy with expertly curated weekly newsletters that captivate and convert.

🔓 Access a Vault of High-Performing Email Examples: Explore 25+ email marketing examples from successful artists to gather actionable insights and refine your own campaigns.

🗂️ Build a Winning Content Engagement Plan: Develop a solid strategy to keep your audience engaged and primed for your next sales event, maximising your results.

"Before working with Surreal Digital, I had sold over 400 paintings but struggled to achieve consistent online sales and international reach. Their program provided a clear strategy and sales funnel, helping me take full control of my art business without relying on third-party platforms and high commissions. Surreal Digital’s expertise and personalised approach have been transformative. I now feel confident building a stable international client base with my own platform. If you want to make a living from your art, start with Surreal Digital—their impact on my career has been invaluable." - Miquel Cazana 

WEEK 16

Cold Outreach for High Value B2B Partnerships & Art Collectors Engagement (New Content Arriving January 2025)

💼 Automate Personalized Cold Email Campaigns: Discover how to easily set up tailored, automated email outreach using a powerful £35/month software. Avoid the spam folder and boost your response rate from 2% to as high as 30%, connecting directly with key decision-makers.

🔍 Effortless Lead Generation: Quickly identify and target qualified leads such as gallery owners, interior designers, museum directors, and brand partners. Leverage LinkedIn and our specialised software to streamline your search and save hours of manual work.

✉️ Persuasive Cold Email Templates & Follow-Up Scripts: Access ready-to-use, high-converting email and follow-up sequences designed for different stakeholders. Write compelling messages that grab attention and open doors to lucrative partnerships and new art collectors.

🎨 Master the Art of Effortless Sales Calls: Discover how to conduct sales meetings with ease, making the experience feel natural and conversational—so it never feels like you’re “selling.”

🌈 Personality Insights for Tailored Sales: Learn the Four Personality Colours framework to adapt your sales approach based on your prospect’s personality type. Connect deeply with each client by speaking their language and meeting their needs.

🚩 Spot Red Flag Clients Early: Protect your time and energy by identifying warning signs of toxic clients before they derail your business. Use our proven techniques to filter out prospects who aren’t a good fit, so you focus only on high-value opportunities.