This course is for artists who are ready to get serious about turning their art into a thriving online business. It’s a great fit if:

• You’re an emerging or mid-career artist wanting more structure and strategy.

• You’re tired of winging it and want a step-by-step plan to grow.

• You want to market your art authentically—without feeling pushy.

• You’re open to learning, experimenting, and showing up for your creative goals.

If you’re committed to real growth (and not just quick wins), this course was made for you.

This course is designed for artists who are ready to invest time and effort into learning and implementing strategies to grow their art business. However, it may not be the right fit for everyone. Here’s who might not benefit:

1. Not Ready to Commit: If you’re looking for a quick fix or aren’t willing to put in the time and energy required, this course won’t give you the results you’re hoping for. It’s about real, sustainable growth, which requires genuine effort.

2. Artists with Sensitive or Censored Content: Some modules of this course focus on leveraging social media platforms like Facebook and Instagram, which have strict community standards. If your artwork contains:

• Controversial political or social themes, 

 • Erotic, sexual, or nude content,

• Disturbing or violent subject matter,

Please be aware that these platforms may reject ads or content related to these themes. While the rest of the course offers valuable marketing knowledge applicable to all artists, certain strategies might not work for you due to censorship issues.

The group coaching program is only available as an exclusive upgrade for students of the self-paced course. Once you enroll, you’ll get access to details on how to upgrade and join the coaching experience for more hands-on support.

Think of this course like Eastern medicine for your business. Most artists focus on treating symptoms (like poor ad performance), but we go deeper to address the root.

If your ads or emails aren’t converting, it’s rarely about the tech—it’s usually a messaging or offer issue. We rebuild your foundations to ensure your entire art business is built to scale sustainably.

If your art is worth millions, yes—it can be harder to sell during an economic downturn.

But if you’re still building your collector base, and your prices are below $5,000?

A recession may actually help you sell more.Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.

It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.
But here’s what most artists don’t know:
 

🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)
In other words: while the top-end contracted, the lower-to-mid market expanded. Why?
Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.
Just like yours. 

If you are scared of Trump tariffs and trade war, here’s where things get even more interesting:

While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.
So if you’re in the U.S., anchor into your local base.
If you’re in the UK, EU, or Australia—start looking to APAC.
Collectors in Singapore, South Korea, Hong Kong, and Japan are leading a new wave of intentional, emotionally connected collecting. According to Avant Arte, over 40% of young collectors earn $100K+ annually, and many spend €10K+ a year on art—especially in East Asia.

That’s not a truth—it’s a trauma response.
We help artists reprogram those beliefs through mindset rewiring, somatic tools, and narrative coaching, so you can finally step into the value your work truly deserves.

That’s an outdated belief from a gatekept industry.
Today’s most successful artists—from blue-chip names to emerging stars—embrace digital strategies while keeping their brand identity soulful and distinct. It’s not about selling out. It’s about standing out.

Building trust takes time. Think about the last time you made a significant purchase online, especially a piece priced at $1,000 or more. It wasn’t a quick decision—it was a process built on trust, connection, and reflection. High-ticket art sales aren’t a “one-night stand”; they require nurturing, authenticity, and a genuine relationship with your audience.

As Alex Wolf says, “You can’t make people do things, but you can make them feel things. And when they feel things, they do things—like follow you and purchase from you.” This course isn’t just about teaching tactics; it’s about creating an emotional experience that resonates deeply, paving the way for meaningful, lasting sales.

How quickly you can see results depends on a few key factors: the price point of your artworks, your existing credentials (gallery exhibitions, awards, or educational background), and the time and money you’re willing to invest in your growth.

Two Paths to Sales

1. The Organic Path: Building Genuine Connections

If you prefer a more organic approach, this route focuses on nurturing true, lasting relationships with your audience. While it takes longer, it often leads to a devoted following who deeply resonate with your work

• Expect sales within 2-3 months if you’re consistently engaging, sharing your story, and building your online presence.

• This isn’t about endless social media posts; we teach you proven outreach strategies to form meaningful connections—whether with press contacts, interior designers, art critics, or gallery owners.

 2. The Fast Track: Paid Social Media Ads

Ready to invest in faster results? Paid advertising can accelerate your sales by putting your work directly in front of potential buyers. We guide you through high-converting ad strategies tailored to your business:

 • Under £100 artworks/products: Expect sales within 3 days to 3 weeks after launching ads.

• £200-£750 range: Typically see conversions within 1-2 months, as these price points may need more nurturing.

• £750-£5,000 range: Anticipate sales within 1-3 months, especially if you’re consistently engaging and building trust.

 • Over £5,000 artworks/products: High-ticket pieces often require in-person viewings or established brand credibility. Expect sales within 1-6 months, faster if you have gallery representation or a strong brand presence.

Remember: This course isn’t about quick hacks or generic strategies. It’s about crafting an experience that aligns with your artistic vision and connects deeply with collectors who value your work. Whether you choose the organic path or fast-track your growth with ads, we equip you with the tools to succeed on your own terms.

No specific prerequisites are needed—just a passion for art and a commitment to building your dream art business. That said, artists who resonate most with our course tend to have a clear sense of purpose and a desire to use their art to create a meaningful impact in the world.

If you’re looking for a quick cash grab or a “get-rich-quick” scheme, this isn’t for you. We’re focused on helping artists build soulful, authentic businesses with a long-term vision. If that’s not your goal, you might be better off with one of our competitors who promise quick wins but often lack depth and lasting change.

If you have more questions, don’t hesitate to reach out—we’re here to help.

Yes, absolutely. Our course is structured to guide you through a journey, starting with foundational principles and gradually advancing into more complex strategies. We break down each step in a clear, digestible format, making it easy for beginners to build a strong foundation while offering advanced tactics for those with more experience.

 We’re not against gallery representation; in fact, it can be a great asset—if the gallery has a robust marketing strategy. But here’s the reality: over 90% of galleries don’t have the expertise or tools to effectively sell art online or leverage social media. They hire, often unpaid interns, to run their social media and marketing. Unless you’re represented by a blue-chip gallery with direct access to ultra-high-net-worth collectors and museum connections, the typical 50% commission split may not justify the value you’re receiving.

Consider this: a significant number of galleries are closing down each year due to outdated sales models and the inability to adapt to digital trends.

Our program offers strategies that work in harmony with gallery representation, like securing custom commissions and launching introductory offers that increase your visibility without competing with your gallery’s offline sales.

Think of it like brand building. Many brands have a dual approach—partnering with retail stores while also running their own direct-to-consumer online shops. This synergy often boosts revenue for both the brand and the retailer, and the same applies to artists and galleries.

If your gallery discourages you from becoming more visible online, it might be time to reconsider the partnership. Your visibility amplifies your value, and the right gallery will understand that and support your growth. Claim your power, expand your reach, and let your work shine.

Definitely. We recommend upgrade for coaching once you are inside the course if you’re already an experienced online sales maverick and need more customised advice. Artists like Tereza Barnard, who has a large following on IG (100k+) and a track record of sales, found immense value in our course. Despite her success, she discovered gaps in her digital strategy that we helped her fill, allowing her to reimagine her entire business.

Our course goes beyond surface-level tactics. We dive deep into areas like building targeted traffic with AI, choosing the right business model, integrating somatic practices, crafting compelling ad strategies, and mastering copywriting—all tailored to the unique needs of established artists.

We provide multi-layered support to ensure you get the most out of your experience:

• Email Support: Direct access for any questions or challenges you encounter.

 • Private Community Access: Join a network of like-minded artists for peer support, collaboration, and inspiration. Available upon upgrade.

 • Monthly Live Q&A Sessions: Gain personalised feedback and deeper insights during interactive live calls. Available upon upgrade.

We’ve designed our support system to meet you where you are—whether you’re a beginner or a seasoned professional, we’re here to help you thrive.

Paid ads are the fastest way to scale your art business, but they’re not the only path to success.

In this course, we’ll show you exactly how to reach collectors and partners even with a tight budget. You’ll learn how to leverage organic outreach softwares with zero ad spend through strategic targeting and how to run effective ad campaigns starting at just £15-30/day to see tangible results.

At the end of the day, building a successful business requires an investment—whether it’s time, energy, or financial commitment. If you’re not willing to invest at least the price of a daily cup of coffee, then it’s unlikely your business will reach its full potential.

This isn’t about spending more; it’s about spending smart and building a foundation for long-term growth. 

 If your art is worth millions, yes—it can be harder to sell during an economic downturn.

But if you’re still building your collector base, and your prices are below $5,000?

A recession may actually help you sell more.

Take the global crash of 2008.That September, as financial markets imploded, the art world didn’t flinch—at least, not at first. On the exact same day Lehman Brothers collapsed, Damien Hirst sold over $200 million worth of artwork at auction.

It wasn’t until six months later that the top-tier blue-chip market began to feel the wider ripple. By May 2009, even typically “safe haven” artists like Giacometti and Picasso were selling below estimate. Public auction sales plummeted to $18.3 billion from a $32.9 billion high just two years earlier. Volume dropped from $2 billion to $630 million.

But here’s what most artists don’t know:

🔥 During that same window, sales of artworks priced under $5,000 increased by 74%. (Artnet, 2009)

In other words: while the top-end contracted, the lower-to-mid market expanded. Why?

Because collectors still wanted art—but with less speculative risk. They turned to emerging, emotionally resonant work by newer artists. The kind of art that still feels personal. Alive. Human.

Just like yours.

And here’s where things get even more interesting:

While physical goods face tariffs, supply chain issues, and shipping delays, digital art experiences don’t. That’s why we help artists design scalable digital offers—like guided virtual studio visits, digital art catalogs, collector journals, or limited-release print previews—to bring in new leads globally, without logistical friction.

So if you’re in the U.S., anchor into your local base.

If you’re in the UK, EU, or Australia—start looking to APAC.

Collectors in Singapore, South Korea, Hong Kong, and Japan are leading a new wave of intentional, emotionally connected collecting. According to Avant Arte, over 40% of young collectors earn $100K+ annually, and many spend €10K+ a year on art—especially in East Asia.

Absolutely. We’ve designed this course to be accessible and beginner-friendly, providing step-by-step instructions for everything you need. The tools and software we recommend are intuitive and don’t require advanced tech skills.

While you won’t need to touch any code, having basic familiarity with no-code solutions (like using website builders or design tools such as Canva) will help you get the most out of the course. We also suggest different platform options that are simple to use, so you can create a professional online presence with ease.

Yes there's the 3 monthly instalment options for our group coaching program.